Mental Health Matters: Battling burnout with creators
Gaming creators are on the rise, with many people across the globe becoming full-time streamers or content creators. With more users than ever on social media (4.62 billion to be exact), creators are attracting large audiences. But at what cost?
The life of a content creator may seem pretty glamorous or, to some, it may even be mistaken as easy work but actually, it is an incredibly demanding job.
The responsibility of a creator
Within any business, you typically have multiple people with different responsibilities. Let’s say within a marketing department one person may have oversight of strategy, whereas someone else will focus on social media. There are multiple people all contributing to the success of the team.
Unfortunately for most creators, it’s a one-person-band. One individual, responsible for planning content and brainstorming new ideas, streaming, recording and creating the content, editing the footage, designing thumbnails, posting and engaging on social media - and that’s not even half of it.
People underestimate just how much work goes into starting and maintaining a career as a creator and even though it’s a fun and exciting industry to be in, the long list of responsibilities can lead to burnout.
The mental impact
With a growing pressure to post high-quality, consistent and original content, it’s easy to see why many creators end up burning out and becoming stressed. It’s a huge responsibility for one person to take on and it results in more and more creators leaving the industry or taking time away.
According to creator/fan community Vibely, 90% of creators on the platform have experienced burnout and 71% of them said that burnout made them consider quitting content production altogether. Holidays are few and far between. The stress of being “always on” and “losing relevance” prevents meaningful breaks from work.
Despite a large following and audience, many creators also suffer from feelings of loneliness. Most of their work will take place in isolation, spending days alone as their work often means little background noise and minimal distractions. Unlike other jobs, most creators don’t have colleagues they can have a chat or go for lunch with when that loneliness creeps in. A busy schedule can also lead to creators having less time to spend with family, friends and loved ones.
The importance of building relationships
Recognizing how lonely and stressful the creator economy can be, we have always strived to create a people-first approach at Turopium. Our ethos is to build relationships with our creators and get to know them as the person they are, not who they are online.
Through our agency, we have also helped unite creators who have cultivated friendships that can make all the difference.
The cost of mental health
Many creators in the US don’t have access to standard healthcare, which can add to the weighting pressure that they already have of being in the spotlight.
That’s a pressure we were keen to alleviate, which is why we recently launched our healthcare initiative for all US creators. Through this, our creators will have access to Turopium-sponsored health, dental, vision and life insurance coverage.
If we’re able to reduce the stresses for a creator and make them feel more connected, then we’re doing it right.
For more information about our healthcare initiative, click here.